General Consulting Quick Advice.
Many of the clients we speak with come from a strong spa or business background. This gives you a leg up on a lot of your competition but we realize that you are heading into unknown waters.
Sometimes all you need is re-assurance on making the right decision. This is the reason that we offer hourly rates where we review any documents or ideas that you have & provide answers for the unknown.
If you are interested in speaking with a spa consultant about your concept or need help moving to the next step, we are happy to have an initial conversation with you followed by offering expert advise to move your project along.
We pride ourselves on being 100% honest & up front. After we speak with you, we will provide an estimate to your for your quick consult. If you agree, you are only obligated to the amount of the time that we estimated. We generally turn around such requests within one-week if reviewing or/editing your existing documents. For general advice, we provide same-day spa consulting.
Spa Business Planning Start-up & Infrastructure.
A spa business plan is a formal set of spa business goals, the reasons they are believed to be attainable and the plan for reaching those goals. Sometimes, all you need is the okay from someone to say that these plans will work & you are on the right track. This is what we are here for.
Our service includes the creation or review of spa business plans, marketing plans, operations manuals & workflow concepts; feasibility analysis, competitive analysis, tenant representation (finding your space), financial statements & projections, demographic & consumer profile, & spa audits for your existing spa business.
When you have a solid business strategy & plan, you can set it in motion with confidence following our thorough review.
Services that may be included in spa business planning include:
Spa Business Plan
A spa business plan is a formal set of spa business goals, the reasons they are believed to be attainable and the plan for reaching those goals. Sometimes, all you need is the okay from someone to say that these plans will work & you are on the right track. This is what we are here for.
Our service includes the creation or review of your spa business plan where we will provide recommendations or statements regarding the status & strategy of your business plan. When you have a solid business strategy & plan, you can set it in motion with confidence following our thorough review. Other business development services include:
Financial Statements & Projections
Financial projections are typically something that is included in your business plan & forecasting. These numbers not only will help you to develop your financial performance, but also your operational budget, necessary pricing strategy & goals. Often times, spa owners become slightly overwhelmed in forecasting or budgeting a sound financial model for their spa. When this is the case, synSPA can help develop a financial strategy & spa compensation model that is best for your spa.
Our service may include 1, 3 & 5-year projections, occupancy targets, sales goals, start-up budgets, operational budgets, sample profit loss statements (P&L) & can also include spa financial audits and spa compensation planning to help you determine where you can save costs, improve payroll & increase profitability.
Operational Start-up
Operational start-up involves all of the final steps necessary to open your spa. There are many things to do before you open & it is difficult for one person to take on. This is usually the job of your executive director & management team, but sometimes, it is imperative to hire an outside company or use your spa consultant. There are many things that this process can entail.
Our services can include final staff recruiting, training & development, retail merchandising, professional cabin preparation, opening inventory ordering & check-in, grand-opening & event planning & management, implementation of software solution & training (such as service, retail, employee & pricing entry), interim spa management, opening spa audit & more.
Feasibility Analysis
Before a spa owner begins investing money into a new spa project, it is important to determine
whether or not it makes sense to open your doors. The point of this study is to analyze current market conditions, uncover strengths & weaknesses of the proposed venture. The results from the feasibility study will determine whether or not the business makes sense & is a concept that will be financially stable & a worthy investment. It will also uncover what might be required for project implementation & development.
Spa Concepting & Theme What makes you so different.
A concept is a general idea derived or inferred from a specific set of ideas & thoughts. The development of a spa concept involves forming a concept or concepts of a spa business in such a way that the spa has a consistent & unique theme & vision that is superior to its market place and competitors. The spa concept is the basis for all design, architecture, treatments and service standards and will drive the business model.
Our service includes identifying a spa theme that will be carried over into each aspect of the spa development & business. The spa concept will help to determine the space requirements, spa design & layout, corporate identity, spa service standards, spa treatment menus, target demographics & more.
Our spa concepts are always unique & different. We do not attempt to duplicate any one particular spa or spa theme. Instead, we find the best and most logical relationships between your vision, marketplace & resources to develop a spa concept. We offer very unique thinking & can guarantee that you will not be disappointed with what we create for you.
Services that may be included in spa concepting are:
Theme
Our service includes identifying & outlining a theme that will appeal to the senses of clients & employees (to attract & retain). This is similar to our spa conceptualization services, however the theme develops specific language, treatments, spa decor, sustainability practices & more. Our spa theme development service also includes our spa philosophy services which will specifically outline the operations protocols & design audits necessary to support the spa theme & concept.
We also develop the spa's philosophy in this phase of the project. A philosophy is the basic principle, truth, belief & conduct that guide a spa's daily operations, culture & guest experiences. A spa philosophy should be congruent from the way the employees dress, the colors on the wall, the language, the logo, the treatment menu & much much more. Your philosophy is one of the reasons that your guests have decided to visit you & you must have something that is unique & unified.
Our service includes developing your spa's philosophy into something that is attractive to your guests & the community & fits with your spa's concept. Then we develop your operations protocols, sales strategies, uniforms & etiquette to unify with the spa's concept, theme & philosophy. We then perform an audit of the spa's interior design, corporate documents & marketing collaterals to make recommendations on how to more clearly communicate the spa's philosophy.
Signature Treatment Design
A spa concept & spa theme is best supported through the treatments & spa programming that are offered on the spa menu.
Our service includes assistance with product selection, selection of spa protocols, development of signature spa treatments that support the theme, concept and spa vision and we also perform the layout & graphic artistry of the spa menu. We identify the strengths & weaknesses in your selected product manufacturer & make recommendations on alternatives. We will also source certain ingredients from our partners & in some cases, your local area, to fully synergize your treatment menu and signature spa services with you menu. We also develop spa programs & packages that will serve as an educational tool for your clients on how they should experience your spa. Finally, we provide a full profitability analysis of your spa treatment menu, detailing costs, profits & product sources.
We also review spa treatment protocols that have already been developed by your product vendors. This services allows us to determine what treatments contribute & harmonize with the spa’s concept & theme. Those that do not will likely be a waste of valuable real estate in the treatment menu. This process will also identify missing gaps in the manufacturer’s protocols & allow us to innovative creative signature spa treatment solutions.
Product Vendor Selection
One of the most profitable parts of the spa business can be retail sales. If quality products are not selected in the beginning, the services will prove to be ineffective & clients will not wish to make any purchases for at home care. This will lead to an ineffective strategy to retain clients or provide results from spa and skin treatments. Products must fit into the concept & become part of the spa’s identity from a consumer & treatment perspective. Lastly, it is important that the product work with the spa’s pricing strategy.
Spa Workflow & Operations Concept
The backbone of any spa is the way that you handle your guest. Having a spa operations manual makes all of the difference when it comes to holding employees accountable, smooth client & employee flow, sensational experiences ∓ consistency. Everything needs to planned out to deliver a superior service that aligns with your vision, spa's theme & concept. Our motto at synSPA is "the only way to fail is to not design for automatic success" and it starts with you spa's manuals - design for success. Everything from greeting your guest, booking an appointment & all the way to who turns out the lights must be assigned to a department and given a standard operating procedure. The objective of any spa is to communicate one consistent message through behavior, delivery of service & perception of the clients. Every spa concept is different & every spa operations manual will be different.
Spa Branding Be recognizable.
The combination of a name, term, sign, symbol, design, concept & theme used to identify the products, services, standards, vision & experience of an organization. Spa branding is extremely important to spa development & your spa brand must be consistent visually and intertwined in every facet of your spa operations & facilities. You spa brand can include intricate details such as lighting, uniforms, language, furniture and much more. Proper spa branding is essential to the success of any spa business.
Your Spa Brand is multi-faceted & can include several options. Our spa consulting services may include brand naming, logo creation, spa corporate identity development & collateral and spa brochure design, spa web development, spa theme development, spa philosophy development & spa conceptualization.
Corporate Identity
A spa's corporate identity is the persona of the spa which is designed to link & facilitate consistency throughout all of the documents and communications that are associated with the spa. These visual representations of your spa include treatment menus, business cards, letterhead, logos, website, gift certificates, stationary, bags & more. Anything that you use to interact with your guests or your staff should always be developed to match your brand. This should suggest the spa's culture, theme, philosophy & hint at the experiences that a guest, partner or other stakeholder will have in their dealings with you.
Our services can include the design of corporate identity documents such as business cards, treatment menus, letterhead, gift certificates & the like. Supporting design services may include logo creation, tag line development, brand name creation, website development & design & similar services. Other global services that may be recommended include an audit of spa operations protocols & spa interior design plans.
Spa Website Development
Web presence is essential in today's marketplace & there are many things to consider. Corporate identity & branding must be incorporated into all aspects. A solid design for a website is not only nice to look at, but it is also user friendly, easy to navigate, easy to update & optimized for organic search optimization. With spa website design, there are also things to consider such as domain registration, hosting, stock photography or professional photography, e-commerce capabilities, online booking availability & much much more. Many spas make the mistake of using a template & developing their own content, but remember, the website today is usually the first interaction that potential clients will have with your organization. What do you want it to say about your spa?
Our services with spa web development & website design are quite extensive & can include spa website design, web optimization, content management, search engine optimization, search engine marketing, online booking implementation, mobile website development, domain registration, web hosting solutions, email hosting solutions, Google ad words marketing & tracking, social media registration & optimization for things like manta, yelp, facebook, twitter, Google places, yahoo places & more. Our spa web designs are built from scratch and hand coded for the most variety.
Spa Treatment Menu Planning & Design
Other Spa Marketing Services
Spa marketing materials are representative of your spa organization. Anything that is distributed to your clients, partners or employees should be considered marketing materials & should also be developed & designed in a consistent manner. How many times have you gone to an organization & their in-office signage did not align with their treatment menu, website or advertisement? Have you ever seen staples or Zappos do something that did not represent their company? How does this make you feel as a client & even an employee?
Our services can include a multitude of objectives when it comes to developing spa marketing materials. We can start at the ground level, beginning with your logo design & other corporate identity documents, offered in our corporate identity & materials services, but can also be as simple as developing your advertisement for a season or promotional period such as the holidays, special event, mother's day, valentines day or even the whole year. We will contact your selected advertisement publications, obtain the specifications for the ads & develop a consistent theme and campaign to submit to the advertising publications. We can also develop a supporting email & social media campaign & direct mailing that supports your campaign. You will also be given the files for your future use. Consistency & repetition is the key to successful marketing & advertising, & we know what works & what does not.